Recruitment marketing powered by your employees.
Transform employees into your most effective recruiting channel with AI-powered recruitment marketing, employee referrals, and employee-powered candidate sourcing, all in one platform.
Job ads and employer branding alone don't move the needle anymore.
For most of the last decade, recruitment marketing meant buying job-board sponsorships, running programmatic ads, and polishing the career site. Those channels still matter, but they've stopped scaling. Costs are up, organic reach is down, and candidates have learned to tune out branded recruitment content. The teams winning today are layering an employee-powered recruitment marketing channel on top.
Paid recruitment advertising costs climb every year while click quality drops, turning every open req into an auction.
Career-site traffic and corporate social posts reach a fraction of the audience they did five years ago.
Qualified candidates ignore branded ads, recruiter InMails, and templated email blasts they receive every day.
Every employer is bidding on the same titles in the same cities, your job listing is a face in a crowd.
Branded recruitment campaigns convert at single-digit rates because they're talking to strangers, not warm audiences.
Employer branding investment is hard to tie to hires, so budgets get cut first when hiring slows.
Every employee is a potential recruiting channel.
A 5,000-person company already has a recruitment marketing audience measured in millions: personal networks, social networks, professional relationships, alumni groups, and community connections. Activated properly, that audience extends your employer brand far beyond what any career site, job board, or paid ad could ever reach, and candidates trust it more.
- Personal networks of every employee
- Social networks across LinkedIn, Instagram, Facebook, TikTok
- Professional relationships and former colleagues
- Community, alumni, and industry connections
- Trusted audiences that outperform paid recruitment ads
From a single job URL to a fully targeted employee campaign.
ERIN Source is the recruiter-first half of the ERIN recruitment marketing platform. Drop in any job URL and ERIN identifies the right employees, builds the campaign, and surfaces named candidate connections, turning every open role into a targeted, employee-powered recruitment marketing push.
- 01Enter a job URL
Paste any public or internal job link. ERIN starts sourcing in seconds, no integration required.
- 02AI analyzes the role
ERIN extracts skills, seniority, and signals that make a candidate a fit for this specific opening.
- 03Identify ideal employees
Rank employees by who is most likely to know strong candidates and engage with the campaign.
- 04Build targeted campaigns
Auto-generate role-specific outreach that goes only to the employees whose networks fit the role.
- 05Recommend referrals
Surface named candidate connections inside employees' networks and request personalized referrals.
- 06Generate introductions
Trigger warm intros from employees to passive candidates, the highest-converting outreach in recruiting.
- 07Increase applications
Referred and introduced candidates apply, interview, and accept at multiples of cold-channel rates.
A referral platform built to make recruitment marketing employee-led.
ERIN Refer is the employee referral platform that powers sustained recruitment marketing across the whole workforce, mobile-first portals, SMS referrals, automated AI engagement campaigns, and end-to-end referral tracking. It's the participation engine behind every successful employee-powered recruitment marketing program.
- Employee referral portal, mobile, web, SMS, and QR
- Automated AI engagement campaigns for every open req
- Text-to-refer for deskless, retail, healthcare, and field workers
- Automated bonus tiers, eligibility, and payroll handoff
- 70+ ATS integrations, Workday, iCIMS, Greenhouse, SuccessFactors
- Referral tracking, source-of-hire reporting, and recruiter analytics
- Recruiter-first, paste a job URL to start
- AI-ranked employee match for every role
- Named candidate connections inside employee networks
- One-click personalized referral asks and outreach
- Warm introductions or direct candidate outreach
- No platform rollout required, usable today
Most teams start with ERIN Source for immediate recruiter productivity on key roles, then add ERIN Refer to sustain company-wide referral participation and recurring recruitment marketing campaigns. ERIN Studio sits across both, generating the creative for every campaign in minutes.
AI-powered recruitment marketing content, in minutes, not weeks.
ERIN Studio is a free AI recruitment marketing toolkit. Generate posters, social graphics, email campaigns, referral campaign kits, launch materials, and internal communications, all on-brand, all tuned for the role and audience you're hiring for. Free standalone for everyone, and included with Refer and Source.
Branded recruitment posters for break rooms, clinics, plants, stores, and field offices.
On-brand Instagram, LinkedIn, Facebook, and TikTok assets for any open req.
Recruitment email templates tuned for employees, alumni, and candidate audiences.
Full campaign kits, copy, assets, and program comms, for every hiring push.
Program launch decks, FAQs, and announcement kits for new referral pushes.
Slack, Teams, intranet, and digital signage copy generated for every campaign.
Recruitment marketing campaigns purpose-built for the way you hire.
Healthcare
Recruitment marketing campaigns for nurses, caregivers, and allied health professionals, where personal trust and peer referrals out-perform paid ads.
Retail
Store associate, seasonal, and multi-unit hiring campaigns powered by store-level employee sharing and SMS referrals.
Manufacturing
Skilled trade and technician recruitment campaigns that reach the talent your job ads keep missing.
Transportation & Logistics
Driver and warehouse recruiting campaigns where referrals consistently beat paid driver channels on quality and tenure.
Every channel your employees can light up, in one platform.
Targeted recruitment marketing campaigns that activate the right employees for each role and audience.
Auto-generated campaign copy, creative, and cadence, tuned for the role, audience, and industry.
One-tap employee sharing to LinkedIn, Facebook, Instagram, and X with referral attribution.
Personalized referral asks sent only to employees whose networks are likely to fit the open role.
AI surfaces named candidates from inside employee networks, for any job URL.
Convert at 3–5× the rate of cold outreach by replacing recruiter pitches with trusted intros.
Text-to-refer and SMS nudges reach deskless, clinical, and field workers email never touches.
Automated employee and candidate email journeys for every active hiring campaign.
Posters, name badges, and packaging become referral surfaces with role-aware QR codes.
Native iOS and Android apps so any employee can refer in under 30 seconds.
ERIN Studio generates posters, socials, and emails on-brand in minutes, not weeks.
Campaign reach, applicants, source-of-hire, and cost-per-hire by channel, all in one dashboard.
Higher trust. Better engagement. Lower cost.
Recruitment marketing through employees consistently out-performs paid recruitment ads and corporate channels on every metric that matters, reach, trust, engagement, candidate quality, retention, and cost per hire. It works because it replaces anonymous brand impressions with trusted human relationships.
Recruitment marketing outcomes from ERIN customers.
Recruitment marketing, answered.
Build a better recruitment marketing program
Turn employees into your most effective recruiting channel.
ERIN combines recruitment marketing, employee referrals, and employee-powered sourcing to help organizations attract more qualified candidates, at lower cost, with higher trust.