Turn employees into your most powerful recruiting channel.
Activate employees, expand candidate reach, and increase referral hires through recruitment marketing campaigns powered by AI and employee networks, built for the way modern recruitment marketing teams work.
Paid reach is shrinking. Costs are up. Candidates have tuned ads out.
Traditional recruitment marketing, pure paid ads, branded careers content, cold email, is hitting a wall. The teams winning right now are the ones treating employees as their largest distribution channel and using AI to produce campaign creative at the pace recruiting actually demands.
Social algorithms keep cutting branded reach. Your careers posts reach a fraction of the audience they did three years ago.
CPC and CPM on job boards and social keep climbing while quality of applicant declines. Paid is no longer a sustainable primary channel.
Candidates are flooded with cold outreach and identical-looking employer ads. Cutting through requires trust, not bigger budgets.
Every competitor in your category is running the same brand campaign. Differentiation has to come from real employee voices.
One-way recruiting campaigns don't engage. Two-way, employee-distributed campaigns convert at multiples of cold paid media.
CMOs and TA leaders want measurable ROI on every recruitment marketing dollar, not vanity impressions.
The largest recruiting channel you already own.
Every employee has a trusted network, hundreds of connections in roles adjacent to yours. Activating those networks extends employer brand reach, creates authentic engagement no paid ad can match, and turns into the referrals that lower cost-per-hire across the board. That's the channel ERIN was built to unlock.
A six-step employee-powered campaign workflow.
Paste any open role to start a campaign workflow.
AI surfaces employees most likely to know qualified candidates.
See named 1st-degree network matches inside employee networks.
Recommend specific candidates to specific employees.
Push targeted, audience-aware campaigns through employee channels.
Convert warm intros into referral candidates and qualified applicants.
Create recruitment campaigns in minutes, not weeks.
ERIN Studio is a free AI creative engine purpose-built for recruitment marketing teams. Generate social, posters, signage, QR campaigns, email, and internal communications, branded, on-message, and ready to deploy across every channel employees use.
The employee experience that turns campaigns into referrals.
Recruitment marketing only works if employees actually engage. ERIN Refer is the mobile-first, SMS-enabled employee experience that turns campaigns into participation, and participation into referrals routed straight into your ATS.
- Branded employee portal across web, iOS, and Android
- Mobile and SMS referrals for deskless and frontline workforces
- Real-time referral tracking and ATS sync
- Campaign engagement views per audience and business unit
- Automated bonuses, eligibility, and payroll handoff
- Slack and Teams integration for in-flow engagement
Built for the industries that hire the hardest.
Healthcare
Promote nursing, caregiver, and clinical hiring campaigns through nurse and care-team networks, the audience least reached by paid recruiting ads.
Retail
Drive store-level hiring campaigns with QR posters, in-store signage, and SMS referrals from current store associates.
Manufacturing
Promote frontline plant and warehouse hiring initiatives with mobile-first, text-to-refer participation for shift workers.
Hospitality
Raise awareness for hourly hiring, front-of-house, kitchen, housekeeping, with shareable campaign assets employees can post in seconds.
Technology
Support hard-to-fill technical and product talent campaigns with warm intros, candidate discovery, and AI-generated outbound creative.
Every recruitment marketing campaign, employee-powered.
Employee Referral Campaigns
Audience-targeted pushes that surface the right open roles to the right internal networks at the right time.
Hard-to-Fill Role Campaigns
Coordinated campaigns combining warm intros, referral asks, and AI-generated outbound creative on niche reqs.
Hiring Event Campaigns
Full event toolkits, posters, QR codes, social, and email invites, generated in Studio and distributed by employees.
Seasonal Hiring Campaigns
Peak-season, retail, hospitality, and high-volume frontline pushes designed for short-cycle hiring.
Social Media Campaigns
Branded, employee-amplified content across LinkedIn, Facebook, Instagram, and SMS.
Employee Ambassador Campaigns
Activate the most engaged employees in each business unit as recurring recruiting voices and ambassadors.
Everything a recruitment marketing team needs in one platform.
Generate campaign copy, audiences, and creative in minutes with ERIN Studio.
One-tap employee sharing to LinkedIn, Facebook, Instagram, and SMS.
Generate QR posters and digital signage for stores, plants, hospitals, and events.
Mobile, SMS, and Slack/Teams-ready engagement built for deskless workforces.
Recommend specific candidates to specific employees for the warmest possible asks.
Surface employee-network candidates for any open req, without a full rollout.
The highest-converting outreach in recruiting, driven from employee networks.
AI-generated email sequences for internal audiences and external warm outbound.
Text-to-refer and SMS nudges that reach employees who never open recruiting email.
Posters, social, signage, email, and event creative, branded to your company in seconds.
Reach, engagement, applications, referrals, cost-per-applicant, and cost-per-hire dashboards.
Authentic, employee-driven brand signal that paid ads can't replicate.
Numbers your TA leader and CMO actually ask about.
Referral Participation
Lift employee participation from 5–10% on legacy tools to 60–90% on a mobile-first, SMS-enabled ERIN program.
Candidate Reach
10× the audience by activating employee networks instead of paid social alone.
Campaign Engagement
Click, share, and conversion rates that consistently outperform branded recruiting content.
Applications Generated
More qualified, higher-intent applicants per campaign than paid job boards.
Cost Per Applicant
Materially lower cost-per-applicant than paid channels, particularly on hard-to-fill and high-volume roles.
Referral Hires
Lift referrals as a share of total hires from single digits into the 30%+ range top programs deliver.
Recruitment marketing teams running on ERIN.
Global, multi-country recruitment marketing program activating employees across 70k+ workforce.
Senior-living brand rebuilt its recruitment marketing motion around employee-driven hiring.
Recruitment marketing, answered.
Guides for recruitment marketing teams
Transform employees into recruiting advocates.
ERIN helps recruitment marketing teams increase reach, engagement, referrals, and hiring outcomes through employee-powered campaigns.